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What is national style dress? Guo-style dress is a modern dress that can reflect Chinese traditional dress culture, has traditional Chinese elements, and has certain adherence in shape and system.
National style clothing has become a new track in the clothing industry. In the first quarter of this year, the Hanfu as a characteristic industry in Cao County, Shandong province, Hanfu online sales reached 1.98 billion yuan, an increase of 90.75%. However, the rapid growth of the national style of clothing is also facing growing pains. The product styles on the market are mixed, and the quality is uneven and has been ridiculed by many consumers. How to do a good job of traditional clothing culture inheritance and innovation, so that national style clothing better into life, the clothing industry and enterprises need to take action.
We should start from improving the quality and develop the foundation stably. At present, the high return rate of national style clothing is mainly due to the fact that some pirate businesses "goods are not on the board", using the pictures of genuine businesses, but not using the same fabrics and processes, resulting in a large psychological gap after consumers receive goods. In fact, no matter how the market changes, consumers' basic demand for product quality will not change. After all, brand influence must be accumulated by improving quality, otherwise it can not stand the test of time.
We should start with training talents and improve design strength. Guo-style clothing is the inheritance and innovation of traditional Chinese culture, which should highlight traditional aesthetics and fit modern life. At present, there are problems in the market that the original design ability is insufficient and plagiarism is prevalent. It is necessary to increase the training of design talents, dig deep into the connotation of traditional Chinese culture, improve the design ability of fabrics, colors, crafts, structures and other national fashion design capabilities and digital fashion design capabilities, and explore more new expressions of traditional culture. At the same time, relevant industry institutions can guide the formation of national style and new fashion by holding activities such as fashion trend release, theme exhibitions, high-end forums, and professional events.
We should start with technological innovation to promote transformation and upgrading. As a subdivision of the clothing industry track, Guofeng clothing should not only consolidate the leading position of the traditional advantage industry, but also create a new competitive advantage industry. At present, some enterprises have transformed the traditional model of "sitting in stores and other customers" with the help of e-commerce live broadcasting platforms, and fully investigated user consumption characteristics using digital technology, launched "explosive" customized products, and are in line with new needs. Relevant industrial clusters and enterprises should take advantage of the mature domestic clothing industry chain, increase the application and innovation of digital technology and AI technology, and achieve qualitative improvement and efficiency leap with the help of science and technology.
We should start from the strong chain to strengthen the chain and optimize the industrial ecology. Due to the rapid development of Guofeng clothing, many Guofeng jacquard fabrics and clothing accessories are in short supply, and product development and post-production are affected. Enterprises in the industrial chain should strengthen the planning and layout of the industrial chain, increase the support and guarantee of resources, technology and equipment, and strengthen the deep exchanges and complementary advantages of the upper, middle and downstream, large and medium-sized enterprises, and promote the transformation and upgrading of the industry to the brand.
Under the background of national prosperity and national rejuvenation, the heat of national style clothing is expected to rise further in the future, and the market will become increasingly mature. It is believed that after the precipitation of time, those who really have vitality, creativity and lasting power of the national style clothing brand enterprises will stand up and shoulder the heavy responsibility of inheriting and innovating the traditional Chinese culture.
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