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From January 22nd to 24th, the ZERO DOWN·2026 Ice and Snow Equipment Production and Innovation Integration Seminar was successfully held in Chongli. This seminar focused on the theme of "Ice and Snow Connection - Production and Innovation Win-Win", gathering representatives from upstream and downstream enterprises in the industry chain, technical experts and industry elites. It focused on product innovation, technological iteration and ecological collaboration, injecting new vitality into the high-quality development of the ice and snow equipment industry.
At the seminar, guests from the fields of textile materials, outdoor equipment and ice and snow operation conducted in-depth discussions on the agglomeration effect of the ice and snow industry, establishing a one-stop communication platform for "technology research and development - scenario testing - market transformation", activating new momentum for the textile and outdoor industry. Representatives from upstream and downstream enterprises in the textile industry focused on discussing the balance technology of thermal insulation, breathability and lightweighting of textile materials in extreme environments, sharing cutting-edge application results such as dynamic thermal management systems and graphene heating technology, and obtaining important experimental data through on-site simulation tests in the snow field. They all expressed that in the future, they will continue to deeply explore the ice and snow equipment niche field, jointly carry out technological research and development with industry partners, and launch more high-quality products that meet the needs of Chinese consumers, injecting innovative strength from the textile industry into the ice and snow economy as an important growth point for expanding domestic demand.
Representatives of participating enterprises stated that while attending this event, they also conducted tests on the thermal insulation performance of cotton jackets, down jackets and three-in-one windproof jackets at temperatures below -10℃. Through the test experience in actual scenarios, combining the simulated laboratory environment with the real outdoor environment, they tested the thermal insulation performance of the clothing.
The successful holding of the ZERO DOWN·2026 Ice and Snow Equipment Production and Innovation Integration Seminar is not only in response to the national fitness strategy, seizing the trillion-dollar market opportunity of the ice and snow economy, but also a specific action to promote the deep integration of the textile and outdoor industry with the ice and snow sports industry, implementing the national ice and snow sports strategy. It is also aimed at building an industrial collaborative innovation platform, promoting the transformation of technological achievements to the market, and helping the ice and snow culture and equipment industry to deepen integration.
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