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Today's sportswear has long transcended the single label of being "exclusive for professional sports", and has become a core category in daily clothing. Consumers' demands for sportswear have advanced to a dual pursuit: "functionality that suits the scenarios and appearance that matches aesthetic standards", and this has become an industry consensus.
On January 13th, 30 representatives from the fabric enterprises in Qiaoqiao participated in the 2026/27 Autumn-Winter Fashion and Sports Trend Seminar held at the Zhejiang Branch of the China Textile Information Center. This event invited experts and designers from industry institutions to guide enterprises to focus on the practicality of the sports scenarios while also considering the aesthetic presentation for daily commuting and leisure travel, achieving a new generation of sports product development logic transformation of "no compromise on functionality, no compromise on appearance level".
More powerful functions, more fashionable style
Starting from the four trend themes of "carving", "flowing", "concealing and storing", and "light and shadow", Jiang Rui, the design director of the Fashion Trend Department of China Textile Information Center, provided a comprehensive analysis of the materials, colors, techniques and styles of fashion sports clothing in the special sharing of "Fashion Sports Clothing Trend in Autumn-Winter 2026/27". She stated that long-termism is being reflected in the field of sports fashion, and the popularity of business sports style is precisely the manifestation of young consumers' desire for diversified item scenarios; sports clothing with denim appearance demonstrates the attractiveness of fashion texture to the sports consumption group. She pointed out that artistic design can make functional fabrics visually more prominent in terms of the sports style, and it attracts brands and consumers' attention.
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