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Cao Xuejun, deputy director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, recently stated that China will accelerate the development of a series of standards related to mass customization, including three-dimensional human body measurements, garment type, and flexible manufacturing, to accelerate the transformation of the garment industry to smart manufacturing and service experience. .
Cao Xuejun made the above statement at the 2nd China Clothing Customization Summit held in Keqiao, Zhejiang, in recent days.
Respond quickly to user needs and allow consumers to participate in the entire process of apparel manufacturing... The infusion of industrial Internet and smart technologies has allowed mass customization to “fire” in the apparel industry. It not only fits the market, reshapes the manufacturing model, but also gives the industry more fashion factors.
Sun Ruizhe, president of the China National Textile and Apparel Council, said at the forum that mass customization that combines technological innovation with consumer culture innovation, supply-side change, and demand escalation is becoming a new “cusp” for industrial development. More and more people are concerned about and love personalized custom clothing, and the 100 billion market is being opened.
However, the rapid rise of the market also presents challenges for technologies, models, and management methods. At present, it is still difficult to achieve rapid reaction iteration and precise supply of large-scale clothing customization. There is a big gap between the human body model, the flexible production line construction, and consumer services and market expectations. "For example, in terms of fit, smart tailored garments are still difficult to reach the level of traditional advanced customization, which shows that smart measurement technology still needs to be improved." Han Yongsheng, professor at the Chinese Academy of Sciences, said at the forum.
The premise of mass customization is service and quality. Standards must first be followed. Cao Xuejun said that the Ministry of Industry and Information Technology will speed up the development of a series of standards related to mass customization, improve the accuracy and practicality of 3D body measurement, 3D garment visualisation and simulation technologies, and build consumer and manufacturing enterprise information exchange platforms and industrial chain synergies. Supply platform to continuously improve the manufacturing and service capabilities of custom clothing.